TWP Lab Inc. Team
“Both Heaven and Hell look the same. They are both the same banquet hall with a table filled with delicious food. The food is the same in both places. Every guest is given the same very long chopsticks, too long to put food in their mouth, and no cheating is allowed. In Hell, no matter how hard they try, they fail to eat the food. In Heaven, all the guests can eat because they feed each other. This is the difference between Heaven and Hell.”
Michael Simon Toon, Founder
MST is a designer, builder. He was Art Director for Sony Music and Columbia Records and Animation Consultant for the Emmy-Award-winning 23D Films, at 21 years-old. Toon’s short films are used by academia around the world, referenced in university text books, research papers, theses, and high school curricula.
Luke Apicella, President
Luke was vice-president of Prudential Impact Investments for almost 20 years, managing a $1 billion sustainability and impact investment portfolio, and teaches sustainable finance at the master's level at Columbia University.
Aret Zelli, Production
Joe Hernandez, Production
Joe Hernandez, MFA, has created installations at international art and music festivals, in Mexico City and Hong Kong, as well as Los Angeles. Joe has spent twenty years facilitating installations and has a background in public works construction, including educational institutions and freeway projects. Joe hosts a weekly AI conference at Digital Debris Gallery in Hollywood.
Kevin Davis, Founding Member
Paulo von Borries, Production
Paulo has been graphic designer and production artist for print and multimedia for over 30 years, for Aerotek Inc, Alphagraphics, Association of Graphic Communications, Electric Dreams, Urban Outfitters, Hot Topic, Nordstrom, Target, B&H, Pioneer, World Industries, AEG, and Goldenvoice (Coachella and Stagecoach).